Efficient Article Marketing
Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience’s attention
One of the most important components of your article is the title. Your Title needs to be able to catch people’s attention and draw them in to read your articles. Also, your title should be unique, so that you can search it in the WebPages, to see how many times it appears.
When creating your author names, it is important to create your author as an expert in a certain field as opposed to a free lance writer. It you choose to write articles on different topics and categories, I suggest you use different author names for each subject.
Using your own name is an important decision you need to make. How comfortable do you feel? There really isn’t any rules for this. You can be as anonymous as you want.
When creating your articles, there a few things to consider in respect to content. To avoid duplicate content, you can manually write different versions of the same article and submit them manually. Or you can use tools that will generate 100′s of different articles for you and even submit them.
Don’t forget to use the author box efficiently. Placing two links will help maximize your exposure. Any more than two and most articles sites won’t use your articles. One link should be to your homepage and the other should be to another location you wish readers to visit.
For your link text, use words that relate to your site. Try to make your links keyword rich and avoid using terms like “click here.” This is important when it comes to search engines.
One last thing to mention is that you should not expect to get loads of traffic from article marketing if you submit just one article. The key to article marketing is to submit many articles. Perhaps try creating one article per day, or at least 3 – 4 per week until your website is established.
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