Website Navigation 101
With the advancement of technology and web design skills, it is still surprising that some designers sometimes make it difficult for visitors to move around a website. No matter what type of content or what products a company is selling online, the site should always be visitor-friendly. Navigation should be easy with numerous avenues for finding their way around the site.
According to Search Engine Optimization for Dummies: 3rd Edition, web designers should think carefully about how a site is structured:
Does it make sense from a visitor’s point of view?
Are visitors able to find what they need quickly?
Are there pages where a visitor can’t find a link to get back into the main page?
As stated above, because people tend to think differently from each other, a website should be designed to provide several avenues for finding their way around. In the same sense, a website is also giving more information to search engines and making it easy for crawlers to navigate around easily.
The book also provides web designers with different navigational systems that can be added to a site. They include:
Navigation Bars – Many websites include navigation bars more frequently these days.
Table of Contents or Index Page – It is suggested that you sort the page alphabetically or thematically.
Sitemap – This page should be linked to the different areas of a site.
Navigation Text Links – Include little links at the bottom or sides of a page that can help visitors find their way around (and assist search engines as well).
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