How to Track Conversions from Google Adwords
The next step after you’ve selected your keywords and written a compelling ad is to track your conversions. Any Adwords campaign would not be successful if users do not have the tools for tracking conversions.
You have the option of simply using your landing page hits and number of sales from a link to analyze your conversions. But it’s also worth looking at the tools Google provide its Adwords users for acquiring conversion data. Here are some tips and guidelines for using Google’s conversion tracking tools.
First, you’ll need to embed your conversion link using JavaScript. If you are using a shopping cart or other type of setup where the buyer receives a confirmation as part of their checkout process, your best bet is to use some JavaScript code that gets sent back to the Google Adwords tracker.
Using this method will allow you track the number of complete conversions for each ad. This tool, however, does not show you the number of visitors to the site. After placing the code in your website, you can then access the tracking reports under ‘Campaign Summary’ page in Google Adwords.
The only requirements for installing conversion tracking on your website is that you are running approved Adwords ads on the site, and that the code snippet is placed only on your conversion page. If you’re missing either of these elements, you will not be able to generate accurate data about your Adwords campaign.
You might want to check if the code works by completing a conversion. Just remember that you cannot click on your own ads, as this is a violation of your contract with Google. The conversion tracking reports would be available within 24 hours after a user has clicked your ad and gone through the whole process.
You can still track your conversions if you are using a payment checkout system, like PayPal. PayPal and most other systems offer a conversion confirmation webpage wherein you can insert your Adwords tracking code. You will have a record of all conversions or sales once a customer successfully completes the checkout process.
The book “Google: The Missing Manual”, written by J.D. Biersdorfer, Mathew McDonald, and Sarah Milstein, justifies the importance of knowing your total cost per conversion.
This information will let you understand how much it actually costs to generate your sale; you can calculate this by using the free conversion-tracking tools and matching the number of conversions up with the total cost of your campaign for any given period of time. To calculate this, you will need to produce a summary report of keyword purchases at the end of each month and divide the number of conversions by your total costs to run the ad.
Advertising with Google Adwords is an effective technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the best skills to have when using Adwords – and there are several quality training resources available online.
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