Conversion-Tracking Tips for Google Adwords
Tracking your conversions is one of the most important elements in any PPC campaign. You will not be able to optimize your campaign if you cannot track your conversions accurately.
Google offers two valuable conversion tracking tools through the Adwords platform, but you may decide you want to simply rely on landing page hits or the number of sales generated from a particular link you used within the ad. Whatever the case may be, here are some tips for tracking conversions with Google Adwords:
Google uses a Javascript code to gather conversion data from your links. You need to embed this code in your links. This method can also be used in most checkout processes including shopping carts.
This tool does not show the number of visitors to your site; but it tracks click-throughs on your ads that resulted in a conversion. Once you place the simple code into your website, you can then access the data in the Reports Center of Google Adwords under ‘Campaign Summary’.
The only requirements for installing conversion tracking on your website is that you are running approved Adwords ads on the site, and that the code snippet is placed only on your conversion page. If you’re missing either of these elements, you will not be able to generate accurate data about your Adwords campaign.
You can verify if the code is working by completing a complete conversion yourself. If you can find out exactly when a user has clicked on your ad and completed the conversion process, you can review your conversion reports within 24 hours and see the click-through on the report summary. Avoid clicking your own ads, as this is a breach of the Google Adwords terms of service contract.
This tracking method will also work with PayPal and most payment checkout systems. PayPal offers a page wherein you can insert your Javascript tracking code. If a customer completes Paypal’s payment process, that transaction would then be recorded into your conversion tracking report.
Authors Sarah Milstein, J.D. Biersdorfer and Mathew McDonald of the book “Google: The Missing Manual”, explain that it’s also important to determine your total cost-per-conversion over any given campaign period.
Your total cost-per-conversion shows you how much you are spending before generating a sale. This information is vital for determining if you’re campaign is a success or not, and for optimizing your campaign. You can get this information by dividing the number of conversions in a given period with your total campaign cost for the same period.
Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are several quality training resources available online are several quality training resources available online.
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