Improve Your Search Rank Without Paying a Cent
The World Wide Web has, over the past 15 years, gone from a interesting little repository of information to the most widely used form of communication on Earth today. Where once was a few hundred academic sites, there are now millions of domains about anything you can imagine. With such an overabundance of options, how can you get the audience you want? Are there ways to get there without spending a fortune?
The answer is yes. In fact, there are ways to attract attention without spending a penny.
Before we dive into the specifics, you should know that there are services out there that will help you manage and keep track of all of the following, with most being affordable if not absolutely free. Each service is different, but they all offer the basic essentials to make this task even easier. With this in mind, you can do all of the following by yourself if you prefer.
The first thing you need to do is make a decision regarding which keywords you want to focus on, and make effective use of them. The more often and naturally you use them, the more relevant search engines will consider your website to specific searches. You can’t just bunch a lot of keywords together over and over again, though; search engines generally don’t like that, and your page rank will fall. Natural usage is vital. Let’s say you are are in charge of a touring service in France. Words that would naturally appear on your website’s pages are terms like ?tours,? ?France,? and ?guides.? The idea is to use those terms more often in a way that seems natural, without compromising your content. More specific terms like ?Eiffel Tower? and ?Palace of Versailles? could also be used to boost your rank in searches containing those terms.
Using these keywords in the titles of your pages will reap even better results, as most search engines treat the titles of your page as the best indicator of what your page offers. While it is going to happen naturally most of the time anyway, with care and planning your titles can be loaded with the keywords you need to attract the page views you desire. Effective use of your page titles can make all the difference in the world.
Attracting inbound links from other websites is also a key method in raising your page rank. Options available to do this include affiliation (where you and another site agree to link to each other), getting your website listed on directories, or generating buzz through blogs and social networking sites. This is particularly effective if a large number of these links use keywords you have already liberally used on your website.
As your site naturally grows in popularity and receives more traffic it will slide up in its search engine ranking, which will in turn cause more people to link to it in blog posts, forum comments, and Twitter updates. The key is starting that cycle, and following these no cost tips will go a long way toward getting you your desired audience.
Other articles you might like;
