Sears, Macy’s Use Social Media to Court Prom-Goers
Hoteliers are considering exciting new Internet marketing formats in 2010: study
By Max Starkov, Mariana Mechoso Safer and Evan Rosenblum.
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Direct mail business embraces technology, expands services
Raleigh , NC – March 16, 2010 — Despite a sluggish economy, business at MarketPlace-Solutions.com remains brisk.
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Sears, Macy’s Use Social Media to Court Prom-Goers
Two of the nation’s biggest department stores—Macy’s and Sears—are using social media to drive prom sales for the first time this year. Sears this month launched the “Ultimate Prom Experience,” a microsite dedicated to helping teens find the perfect dress.
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