Local Internet Marketing Search UNCENSORED...!

Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process of CRO Plan where to start Implement optimization using a framework Improve in iterations 4 No’s of Conversion Optimization No more “Start Anywhere” approach No more brute force optimization No more “best practices” No more “test, test, test!” (Testing is part of conversion optimization, but not the end of CRO) Elements evaluated in a good CRO framework Visitors (Visitors have categorically different personas: spontaneous, aggressive, caring, logical, etc.) Trust (Value proposition, design, congruency, continuity) Buying stage (Information/research seekers) FUDs (Fears, Uncertainties, Doubts) Incentives (Urgency, clarity, upsell) Engagement (Stimulating return visits/purchase) Paul Boisvert Good design = right content, right place, right time, right treatment Good design does 3 things: 1. Smells – when the visitor comes to the site, the “scent” helps users stay on the path and provides a very strong measure of consistency from start to finish to help them accomplsih your goals