Local Internet Marketing Search UNCENSORED...!

The days of looking at your rankings to measure SEO success are long gone; I know this not only because it’s true, but also because I just discovered a “vintage” interview with Bruce way back in 2008 titled, “Ranking Is Dead.” The real goals of SEO today are visibility, traffic and conversion (this is straight from the Bruce’s mouth). He recently talked about this and other ideas at length in an article he wrote for Visibility Magazine, “Retooling the SEO Tool Belt.” CC BY 2.0 In the article, Bruce talks about the tools that SEOs use and how they must adapt to the ever-changing goals of the search engines. And because you’re all such loyal readers, I’m going to give you the CliffsNotes, so to speak, in case you want to skip class aka only really have time to skim a shortened version and hopefully your brain registers some of it.